How it got Started!
Durango Joe's Coffee was established in 2004 by Joe Lloyd and his wife LeAnna with a dream of opening a chain of coffee shops.
Our local founders have a legendary family history in Durango as rich and memorable as the coffee we serve!
Joe's Grandfather, Durango's own Doctor Leo Lloyd served the Durango community for over 40 years in family medicine, beloved for his day and night dedication to home bedside care, he set the family's "community first" mission in the early 1900s. Joe's brother, Leo Lloyd III is known throughout the Four Corners as the "go to" guy for dangerous search and rescue missions and serves as a Captain for the Durango Fire Department. It is known said through-out the area "Avoid the Lloyd" in an effort to express "Don't get yourself in such a bind that Leo Lloyd is going to have to rescue you!" Thus, our drink, the A.T.L. was birthed! It's a life saver (with added shots) for an killer of a day, pun intended of course!
And Joe, besides serving great coffee is a community leader and local charity advocate and shares the family spirit of exceptional service and prides himself as being the most caring independent coffee presence in the area.
Ultimately the success of Durango Joe's rests in our ability to go above and beyond to please each customer who either walks in or drives thru. It is our belief that ALL people are important. That is why we make it a priority to go out of our way to make a positive difference in each person's day. Everyone deserves a smile, a warm greeting, and a great cup of coffee.
Durango Joe’s Mission and Core Values
Legendary Customer Service!
Durango Joe's is about people! Every customer is our first priority. We believe that a smile can make a difference, and we have great fun building friendships 30 seconds at a time. We strive to go above and beyond to exceed our customers' expectations in everything we do!
We believe in our employees! We hire people who honestly care for others and train them to give the gift of legendary customer service with an amazing cup of coffee! Moreover, we encourage our baristas to have fun! And hope that each employee will grow as an individual while working for Durango Joe's.
To echo the wisdom of a great leader, we have made it our aim to "Be more concerned about making others feel good about themselves than making them feel good about us." -John Maxwell
Durango Joe's is 100% committed to only serving the finest and freshest coffee from around the world. Each variety of coffee is roasted to perfection to give each one a distinct taste that keeps you coming back for more.
We make sure each drink is carefully and quickly made the Durango Joe's way every time, all the time. If the drink is not made to our customer's satisfaction- we will remake it for FREE! We have a 100% satisfaction guarantee.
We believe in our community. While we actively support our local communities by donating our time and resources, we invite our customers to become an integral part of the growing Durango Joe's community.
We believe in doing our part to sustain our environment. Recycling, eliminating waste, and serving organic, fair trade coffee and tea are ways Durango Joe's makes a difference.
We, as a company, want to be around for a long time in order to continue providing our legendary customer service, to continue providing a living for our employees, to continue to support the vendors that we buy from, and to continue to give back to our community. To do that, we have to make a profit. While this will never be our primary objective, it is an underlying motivator in many of the things we do, from our expense saving measures to our cash card and sales incentives.